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Pillow Guides

Overhead view of three white pillows of different sizes laid side by side on white bed linen

UK pillow sizes: 48x74 cm vs 50x75 cm

A standard UK pillow measures 48x74 cm and goes in a 50x75 cm pillowcase. Here's why the numbers differ, and the sizes of king and European pillows.
Four white bed pillows of different heights stacked against an oat linen headboard

How to choose a pillow: the 5 things to check

Start with how you sleep: side sleepers need a higher, firmer pillow, back sleepers a medium one and stomach sleepers a low, soft one. Then check filling, size and care.